Pride of Pontyclun Pride of Pontyclun (POP) is a free tool providing information about local news, events and businesses that serve the residents of Pontyclun, Talbot Green, Llantrisant and surrounding areas. Its mission … Search Local. Shop Local.
One of the goals of POP is to make finding contact information for local, recommended businesses easy for consumers, so when it came to launch, it was important people would be able to find the website!
b10 was asked to write a press release to launch the new site to local residents, newspapers, publications and radio stations.
Part of a wider launch campaign, the PR exercise helped to raise awareness and drive traffic to the new site.
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