It’s about the future
Strategic marketing plans are 3-5 year plans for a reason – they’re about the future, long term growth of your business, products and services.
A structured plan helps you understand who your target market is, what they need, who you’re up against and what your products and services need to be.
Set clear, measurable growth objectives for your business. Plan and budget for regular activity that will help you achieve them. Your plan will focus effort, innovation and investment.
Its constantly changing
Marketing is constantly evolving, and you can grow with it. New communication methods and routes to market result in new ways of generating leads and fuelling your sales pipeline.
It’s about creating noise!
You can have the best products and services in your space, but they’ll only generate revenue if people know about them!
Marketing is about telling people how great you are. Use PR, video case studies and whitepapers to provide evidence based reasons why customers should choose your business.
And about being there when companies are looking for you. Be in the right place at the right time – combine traditional marketing methods including direct email and tradeshows with online.
It builds loyalty and helps keep customers
Use marketing to keep existing customers happy, while you chase and close new business.
If you’re not in regular contact with customers, your competition will be! Use e-newsletters and social media to stay in constant contact.
Surveys are a great way to gather feedback. Customers feel important and you can identify new opportunities and areas for improvement.
Make yourself invaluable! Offer customers new products and services to improve what they do.
Reward loyalty with free webinars and networking events – they’re a great way to position yourself as an expert in your field too!
It’s a direct contribution to company growth
Marketing can help you sell more to existing customers, attract new customers through regular promotion, introduce new products and services, expand and enter new markets.
What are you waiting for?
Make marketing the engine driving your business, contact us today >